Finished Ident

Below is my finished ident for the media department created using power director 9.1

Where we're going

In our media class I am working as part of a group to create a motion idents through the media of stop motion animation for Park Hall Media Department, read more about this here.

Our plan is to make a 10 - 15 second ident using famous characters in the world of stop motion animation and incorporate this in to what the Park Hall Media department is all about. We are showing two penguins which play on the characters from the classic 'Pingu' and we are using the character Morph to film the two penguins watching a film about the media department, for this film we may use a video from the module where we created a group on editing for teenagers, this in turn is safer than using third party footage as this is our own material.

So far we have designed our characters, brainstormed on what our ideas are, researched techniques that we are going to use and now all we have left to do is create our storyboard then we are able to begin filming. We should be filming the ident on wednesday morning.

Jack creating a second penguin



Jacks first Penguin

Jordan creating Morph

Jordans carrot (not being used in ident, uploaded to demonstrate creativity)



Tv Idents in the US, Uk and the rest of Europe

Tv Idents in the US, Uk and the rest of Europe

The UK and Europe

Station idents are normally used in between shows and some are considered the most important portion of a network's presentation. Unlike in the US, broadcast stations in Europe do not identify by callsign, although many European networks brand by their usual channel number. From the 1960s to the early 1990s, most broadcasters used a single ident, sometimes making special variants for special events and holidays. Nowadays, many networks have complete sets of idents based on a central theme or branding element, and most of the time these idents also build the basis for the rest of the appearance of the channel.
In the present day, idents can vary in complexity from a simple static image to a live-action film, or even computer graphics generated on the fly (the idents used by BBC Four from 2002 to 2005 are an example of the latter, its idents reacted to the sound of the announcer's voice and background music and therefore, at each playout, no two idents were ever exactly the same).
Before January 1, 1988, on the ITV network, each programme would be preceded by the ident of the regional company that had made it, and this would be broadcast throughout the network, i.e. by all companies showing the programme. It meant that viewers across the country would see a "Yorkshire Television" logo and hear the corresponding fanfare before Emmerdale Farm and "Scottish Television" idents before Take the High Road. In consequence, most ITV-produced series shown abroad would also be preceded by the producing company's logo - for example, viewers watching Upstairs, Downstairs on PBS would see the logo and fanfare for London Weekend Television before the start of the programme. In 1988 programme-making companies were credited with a briefer caption at the end of the programme instead. Since the consolidation of the ITV network in the early 2000s, the variety of creative and distinct regional identities that made ITV unique in the UK have largely disappeared, UTV and STV being more or less the only notable exceptions.

United States
Television stations are required to identify themselves each hour in the US. The station must identify its main call sign along with the community of license and any other call signs it uses. Translators are required to be identified twice a day, once at about 9 a.m and 3 p.m. local time.

- information gathered from wikipedia

Genres and Forms

Tv Animation

In general tv animation is usually developed for a comedic effect. The 1980s and 1990s was a renaissance of the cartoon series for children and adults. Various broadcast networks and media companies began creating television channels and formats designed specifically for airing cartoon series. Companies that already had these types of formats in place began to revamp their existing models during this time. Most of the animation is directed at children but certain animated programmes are targeted at an older audience such as Family Guy which is targeted at teenagers.

Channel Idents

Some tv channels have animated idents as they appeal more to the channels target audience, usually these channels are aimed at children, such channels like cartoon netowork and ceebeebies use them. Channels that are not aimed at children also use animation in their idents, such as E4 which is aimed at young adults.

Cinema

Even in the cinema there is animation, animated movies to be precise like the ones maybe by Disney or Pixar which are aimed at children. There are also films which use CGI which is a more realistic styled animation and is used in films such as Avatar.

Advertising

Animation is often used in advertisements. The pictures can vary from hand-drawn traditional animation to computer animation. By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays. The animation is often combined with real actors.

Music Videos

Animation is also used a lot in music videos. It is used when the song has a story or a certain effect that cannot be given across via human actors. It also may be used when the target audience of the band are the kind of people who like animation such as childen.

Computer Games

Most computer games are animated but there are many styles of animation they try to cover, for example first person shooters are more likely going to go with a realistic style of animation, whilst side scrollers and games targeted at a younger audience are more likely to go with a more cartoony style of animation. Some games mainly focus on the actual gameplay of the game instead of how it looks, whilst other games like flowers focus on the beauty of animation and games are now being considered an art form and are becoming more 'aceptable'. A gallery of computer games through the ages have even displayed as art in the smithsonian museum.