Media Ident Pitch

Above is our pitch, if for some reason the iFrame is not workng, you can check it out here.

Unfortunately, that powerpoint doesn't work correctly when published to Google Docs, so here is a download for the powerpoint version, the idents themselves can be found on the shared drive on either the academy network or the VLE in the following location: W:\media studies\Teachers' Folders\Miss Raison\BTEC NAT 10-11\final animation

Purpose of a music video

The purpose of a music video

There are a few purposes of a music video, one of them being to increase the profits of a track another being the fact that you can’t just play music on tv and leave the audience watching a blank screen, so the music videos are devolved so the audience can watch something whilst listening to the track.

Music videos are also used to promote bands and songs, as clips of music videos are used in adverts on television and with the growing use of YouTube more and more bands are uploading there music videos onto the site. The music category on the site being one of the most viewed categories along with gaming.

Good music videos can do well to a bands fan-base, a good video can get people talking about it and telling their friends about it which in turn makes them watch it and tell even more people about it. A good example of this is Ok Go’s video for their song Here it goes again. This video has gained a large audience and has even been featured on television a number of time, the video itself is just one continuous shot of the band dancing on treadmills and it has inspired many people who have tried to spoof the video, re-create it or do a similar thing for something other than a music video such as Berocca who did an advert with people dancing on treadmills a lot like the music video.

In 1894, Edward Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song ‘The Little Lost Child’. Using a magic lantern (a 17^th century projector), Thomas projected a series of still images on a screen simultaneous to live performances. This became a popular form of entertainment known as the illustrated song, the first step toward music video.

Then in 1926, many short musical films were produced. Vitaphone shorts featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing. Another early form of music video was one-song films called ‘promotional clips’ made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand.

Prop list & Shooting script

Prop List
Phone
Laptop
Backpack
4 Passport Photos of a Female
1 Passport Photo of a Male
Male Passport
Ipod
Earphones
Bottle

Shooting Script

Our video is about a young man who is feeling left out and feels sad being in modern society. Our video looks through life as a teenager in love with the struggles of modern communication methods and how he feels he cannot live communicating like this. This goes through many stages representing this and we finish on the social networking front. We feel the video we have planned represents the song well and that we are able to provide a meaningful song with a meaningful video.

Ident Pitch

Above is a presentation that helped us deliver our pitch to the class. This presentation was uploaded to Google documents so most of the images won't be working on the presentation above, as it isn't on the Academy's network, it is viewable in the following location on the Academy's network: Student Shared > Media > Teacher Folders > Miss Raison > ident presentation.ppt. Below is a hand out that we gave to every person who viewed us giving out the pitch, it gives some of the most basic and core parts of the presentation so that the viewers can remember them as the most important parts of the pitch.

Ident Proposal

Ident Proposal

I am creating an ident for the media department at Park Hall Academy to help promote it and get more students interested in what is going on within the department and to make students get involved with the things the department may be doing. I plan to create this ident by using stop motion animation, this involves making all the characters and props in the ident out of plasticene and then moving them around taking a photo every millimetre an object moves.  The target audience of this project are students from age 11 to 18 who go to Park Hall Academy and have an interest in the media department as well as students who are already involved in the media department’s activities.

To create this ident the items that will need to be required are:

-          Plasticene

-          A video editing programme

-          A photo editing programme

-          A camera

-          A green screen

Sources

Source name	Source location	Info extracted	Relevance	Use
12 basic principles of animation	http://en.wikipedia.org/wiki/12_basic_principles_of_animation	Background research	Ident research	Used to help explain the basics of animation
Joseph Plateau	http://en.wikipedia.org/wiki/Joseph_Plateau	Background research	Ident research	Used to help give information on the historical figure Joseph Plateau
William Horner	http://en.wikipedia.org/wiki/William_George_Horner	Background research	Ident research	Used to help  give information on the historical figure William Horner
Emile Reynaud	http://en.wikipedia.org/wiki/Charles-%C3%89mile_Reynaud	Background research	Ident research	Used to help give information on the historical figure Emile Reynaud
Edward Muybridge	http://en.wikipedia.org/wiki/Eadweard_Muybridge	Background research	Ident research	Used to help give information on the historical figure Edward Muybridge
Thomas Edison	http://en.wikipedia.org/wiki/Thomas_Edison	Background research	Ident research	Used to help give information on the historical figure Thomas Edison
The Lumiere Brothers	http://en.wikipedia.org/wiki/Auguste_and_Louis_Lumi%C3%A8re	Background research	Ident research	Used to help give information on the historical figures that are the Lumiere brothers.
George Pal	http://en.wikipedia.org/wiki/George_Pal	Background research	Ident research	Used to help give information on the historical figure George Pal.
Stop motion animation	http://en.wikipedia.org/wiki/Stop_motion#Stop_motion_in_television	Background research	Ident research	Used to help find out more information on stop motion animation
Park Hall Academy Logo	http://www.parkhall.org	Image	Visual aid	Used to help represent Park Hall Academy
Station Identification	http://en.wikipedia.org/wiki/Station_identification	Background research	Ident research	Used to give information on the difference between idents in different countries
Living Room	designrumahku.com	Green Screen Image	Visual Effect	Used to make it look like the characters are inside a living room
Television	digitalfirst.co.uk	Green Screen Image	Visual Effect	Used to make it look like the characters are watching TV.
Family guy image	http://tvshownews.org/wp-content/uploads/2010/12/Family-Guy.jpg	Image	Visual aid	Used to help represent TV animation.
Cartoon Network Ident	http://i.ytimg.com/vi/qWjt5WXQdqw/0.jpg	Image	Visual aid	Used to help represent animation in Channel idents.
Pixar Ident	http://web.lincoln.k12.mi.us/Buildings/Hs/nuzzo/web0809/Pixar.jpg	Image	Visual aid	Used to help represent animation in cinema
Tetley tea men advert	http://img.metro.co.uk/i/pix/2010/06/30/article-1277918869774-0A458409000005DC-977854_636x369.jpg	Image	Visual aid	Used to help represent animation in adverts
I lived on the moon – Kwoon Music video	http://www.youtube.com/watch?v=xTysF1E4Ft0&feature=player_embedded	Music video	Visual aid	Used to help represent animation in music videos
Flowers game image	http://t3.gstatic.com/images?q=tbn:ANd9GcQM8HzLPBQ6xoMb3BVBNV0o_J6kf2qz0zg_J6iQMleNGiTOorbZ&t=1	Image	Visual aid	Used to help represent animation in video games