BBC1's Current Ident

A circle symbol was decided upon as the theme for the idents of BBC 1 since it was described as a 'symbol of togetherness', and also a 'nod' towards the channel's past, in particular the use of a globe logo for much of its history. All idents involve the basis of the action to be shown, be that footballers kicking a ball or children playing with flowers before the circle is shown to form and the BBC One logo animates onto the screen. The channel currently uses 15 idents that all use this theme they also have a vast variety of speical idents that user the theme but were made for a specific event, such as christmas or red nose day, or it coulf just simply be promoting the programme that comes on afterwards. The idents play once in every advertisment break and within 3 hours can be seen a total of 7 times, according to my calculations.