Tuesday 5 July 2011

Music video questionaire results

We uploaded the survey we carried out to a group of teenagers. Below are the findings in chronological order:

Favourite Music Genre:
  1. RnB
  2. Indie
  3. Electro
  4. Grime
  5. Pop
  6. Rock
  7. Dubstep
  8. Rap

How often do you watch music videos?
  1. Daily
  2. Weekly
  3. Fortnightly

How do you consume music videos?
  1. Internet
  2. TV
  3. Mobile

Who do you watch music videos with?
  1. Alone
  2. Friends
  3. Family

Do you have to see a music video befoe you commit to purchase a song?
  1. No
  2. Depends
  3. Yes

How do you watch music videos?
  1. Home
  2. Work
  3. Friends
  4. Family

Order of Importance
  1. Music
  2. Story
  3. Comedy
  4. Popularity
  5. Dancing
  6. Special Effects
  7. Emotion
  8. Aspirational Lifestyle
  9. Fashion

Music Video Moodboard

Questionnaire Result Graphs



Friday 1 July 2011

Aardman Studios research

Aardman studios was founded in 1976 and began as a low budget project by Peter Lord and David Broxton. The two wanted to put their dream into action of creating animated motion pictures. The partnership had provided motions to the BBC for deaf children called "Vision On" which created Morph which was a simple clay character that is still used in an art programme on CBBC called "Smart".

Later in time Aardman produced many shorts for Channel 4 which included the "Conversation Pieces". At this point Aardman started hiring more animators. Three of these new animators made directional debut's with Aardman creating the "Lip Synch" series.

October 28 1999 was a very special day for Aardman studios as they had been signed a $250 million deal to create 5 feature films with DreamWorks (Now DreamWorks animation) which included Chicken Run. On 1 October 2006 just before the release of Flushed Away, The New York Times reported that due to creative differences DreamWorks animation and Aardman would not be extending their contract and the deal was officially terminated on January 30th 2007. Aardmans spokesperson, Arthur Sheriff stated "The business model of DreamWorks no longer suits Aardman and vice versa".

In April 2007 Aardman signed a three year deal with Sony Pictures Entertainment which was renewed in 2010. Aardman co-founder Peter Lord stated "We are all very excited by the potential and have a number of projects we are keen to bring to fruition with this new relationship. In June 2007 these ideas were released:
  • Arthur Christmas
  • The Pirates!
  • The Cat Burglars
  • And an untitled project involving Nick Park.
As well as being a huge contributor to the world of animation Aardman also provide generous resources and training to many young animators by providing awards in various animation festivals.

This article contains references from Wikipedia EN
Composed by Gary Spencer

Clay Animation Research

Clay animation is one of the many forms we see in todays stop motion animation. Clay is a good item to use in the formation of stop motion animation because it is deformable and can easily be changed from its original creation, also clay can be manually moved rather than acting as the actor would have to remember the position that they were in. In our stop motion ident for the childrens TV station "Cbeebies" we will be using plasticine clay in bright colours to attract the childs attention and seem child attention. Primary colours are more widely used in childrens programming rather than dull bland colours such as grey as primary colours are bright and attract the attention of the children.

In clay animation each item is sculpted, usually around a skeleton architecture. In our meeting we had many ideas of what we would be doing, these included the small "blob-like" creatures currently used on the Cbeebies idents or using a morph like creation. We would most likely be creating a centre object and have the action occuring around this centre item. We have not yet decided on what the centre object may be, we will come to this conclusion in a second meeting after each group member has conducted their research. If we were to go with the "blob-like" idea then the clay would take on a freeform motion where as the morph idea would involve using character motion where the character will be recognizable throughout the motion. An idea we looked in to during the meeting involved strata-cut animation which would involve slicing a loaf of clay in to various scenes and then moulding from that but we felt that would limit the amount of creativity we could put in to producing the ident and would not be suitable for the station we have decided to create for; Cbeebies.
-written by Gary Spencer