Friday 2 December 2011

Science meeting notes

Meeting notes

2 experiments are going to be done: crystallization and titration
Safety goggles will be needed
First the teacher will explain the experiment, then the students organise themselves and preparing for the experiment, then the experiment will be done and finally the students will comment on the experiment and how they found it.

We have to play on aspirations and show them what Park Hall's Science department can offer them.

The equiptment is already things the science department has so no budget will be required.

In the promotional video will be a year nine triple science class and possibly some sixth formers.

We have to find some permission to film letters for next meeting, but this will only be used for students who have opted out of being filming in the filming permissions everyone had to sign at the begining of the year.

We will also have to complete a story for the ext meeting so we can discuss it and make any improvments our clients want made.

Tuesday 20 September 2011

Adjudication

One adjudication that has interested me is the Adjudication on Bethesda Softworks, i am interested in this adjudication as i am familiar with the company as i fit in with their target audience. They recieved an adjudication on a poster for a video game that recieved 41 complaints. The poster showed the head and shoulders of a man who's head was painted black and white and he appeared to be shouting or screaming at the viewer. Text, that quoted a review of the game, stated "SICK TWO FINGERS UP AT SHOOTER CONVENTIONS". Forty complainants, challenged whether the ad was likely to cause fear and distress to children, because some posters were placed near schools and nurseries and four complainants, who found the ad offensive, challenged whether it was suitable for public display. The ASA reviewed the advert and decided that the advertisment must not appear again in it's current form.

Wednesday 14 September 2011

BCAP, ASA & Ofcom - Advertising

BCAP (The Broadcast Committee of Advertising Practice) set out the rules of advertisements on any television channel that has been licensed by Ofcom. The rules are in place to make sure that all advertisements are legal, decent, honest and truthful and that they do not mislead or cause harm or offence.
As BCAP and CAP govern the rules, ASA enforce them by responding to any consumer complaints, every complaint made matters and a single complaint could be enough to bring down an advert. Ofcom make sure that license holders comply to the broadcasting codes and licensing of broadcasters in the UK.

Tuesday 13 September 2011

Identity Analysis

 Menu Screen
The Darkness that takes over the majority of the menu screen sets an unwelcoming and scary scene, as from being a young child many people develop a fear of the dark, it's not the dark itself that people are scared of but the lack of visuals which means anything could be lurking without being seen. This coupled with the eerie sounds and the weather that is displayed (wind, rain, thunder and lightning) creates a grim effect and suggests the film may either be a horror film or a thriller. Many other elements of the menu screen suggest that the film may be of one of these genre's, such elements include the location which is a dark unclean looking motel which seems like the kind of place most people relate with unkind, strange, scummy people and murderers.

Movie

In the opening scene the sounds played are thunder and lightning which sets a grim eerie scene. There is also a voice that is narrating, the narrator at that point cannot be seen which adds a sence of mystery. Then it quickly shows a sequence of close up camera angles that show documents but go by too fast for the viewer to understand whats going on, this builds tension and curiosity. Then it shows a man who is overlooking the documents which causes people to start making assum ptions on who he is, such an assumptions could be that he's a detective. The next few minutes are spent introducing a variety of new characters, it starts off by showing you a clip of a man (who we later learn is called George) running into a Motel carrying a blooded woman telling the person behind the front desk that there has been an accident, then it flashes back to George, the woman (who we learn is his wife) and a boy who looks around the age of 10 (George's stepson and the woman's son) sitting in a car discussing the rout they need to take and their driving shifts, George displays many signs of nervousness with what he says and his body language, this makes the viewer feel that he is not the most confident of people and makes him relatable.

The tyre on their car goes flat so George goes out to try and fix the problem, the woman also gets out of the car but the child remains sitting inside in silence. As George is changing the tire the camera then alternates between the point of view of the mother and the child, they look at each other and put their hands against the glass to reinforce the stong motherly feeling the woman gives off and then this is quickly ripped away as she gets hit by a car. This then plays with time once again and flashes back to inside the car that hit her. We see a woman (who we later learn is called Caroline) on her mobile talking down to the person on the other side, we learn that she is an actress as she mentions termonology only someone in that buisness would use. She gives off a snooty and upper class feeling which creates a feeling of dislike in the viewer.

We then meet the driver of the car who manages to remain calm and authorative during the accident which makes people assume he has had some experience of dealing with panic enducing situation. Then we get introduced to another character, a woman driving a convertible as rock music plays this gives off the feeling that she's somewhat wild, then we see a flashback showing that she's in fact a prostitute, we also see her reverse into a phone line pole, knocking it down and rendering her car useless. After that we return back to the motel and we are back to the current time with George running into the motel with his injured wife in his arms, that is when we are properly introduced to the guy who seems to be running the motel, he tells us that the phone line is down so he cant call for help, the phone line being down because the prostitute knocked it down.

The driver then volunteers to go and look for help, he runs into the prostitute and she tells him that the road is flooded, they continue in the other direction, looking for help and they run into a young couple whose body language and attitude towards each other show they have marital problems, they then tell the driver that the road is flooded so they are all trapped with the only building available to them being the motel. The driver then uses what medical know edge he has to help sow George's wife's neck. These first twenty minutes are all about introducing the characters and bringing them all together. This is because the characters and who they are, are a big factor in the film, even the movie title being identity shows that. 

Banned Adverts

The ASA (Advertising Standards Authority) are the people who make sure adverts are trustwrorthy for the consumer.

This is an advert i have been told to examine, it isan advert for the Dolce & Gabbana brand.

My inital thoughts on the advert is that it has a lot of connotation in it and it has a lot of sexual prowess. It attempts to play on the attractiveness of one gender to another.
It appears there are some strong sexist vibes coming from this advert such as themen surrounding the woman and one of them pinning her to the ground, this shows male dominence.
This advert was banned because it promotes violence towards women as the woman is being pinned down and it appears asthough she is about to be raped.


This advertisment for Zazoo condoms was also banned, i think the advert was banned because people found it offencive as the child is already grown, children of around that age could see the advert and parents who may have children around the age of the child in the advert may be discustedbecause they love their child and the advert suggests regret and neglection.
I personally enjoyed the advert and found it amusing, the advert in my opinion would have been succesful and may have helped stopunderage pregnancies because it is much better and straight to the point than most other condom adverts and people wouldnt like to be the parent.

Here are 5 BCAP rules i believe the advert is breaching:

5.2 Advertisements must not condone, encourage or unreasonably feature behaviour
that could be dangerous for children to emulate. Advertisements must not implicitly or
explicitly discredit established safety guidelines. Advertisements must not condone,
encourage or feature children going off alone or with strangers.

4.10 Advertisements must not distress the audience without justifiable reason. Advertisements
must not exploit the audience’s fears or superstitions.

11.11.3 Television only – Advertisements for commercial post-conception advice
services offering individual advice on personal problems are not acceptable.

15.10 Advertisements must not denigrate the beliefs of others.

15.12 Advertisements must not exploit the hopes or fears of the vulnerable. The elderly, the sick
and the bereaved should be regarded as especially vulnerable.

Here are 5 Ofcom codes that i believe the advert is breaching:

1.1 Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.

1.13 Dangerous behaviour, or the portrayal of dangerous behaviour, that is likely to be easily imitable by children in a manner that is harmful

4.2 The religious views and beliefs of those belonging to a particular religion or religious denomination must not be subject to abusive treatment.

7.1 Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programmes.

1.12 Violence, whether verbal or physical, that is easily imitable by children in a manner that is harmful or dangerous

Thursday 8 September 2011

Comparing Two Adverts

The two adverts i have chosen to compare are the Lucozade Energy 'Feeder's ''Buck Rogers'' by The James Cleaver Quintet' Advert and the Google Chrome 'Dear Sophie' Advert. These adverts have been chosen because i think they are both good adverts and can make an impact on someone.

Lucozade Advert

The Lucozade advert is in my personal opinion a successful advert and this is all to do with the song they have used. They have used this song in many ways to get lucozade seen, one of these ways involved sending bottles of lucozade and exercise bikes to people in the Youtube community and asking them to cover the song in their own style trying to make it go viral and succeeding as the comments section in the official advert contain comments such as 'I came here because of Brett Domino.' The said 'Brett Domino' being one of the people lucazade sent things to, his cover can be seen below. They have also used a unique idea, for the advert, the idea being the band are traveling around the streets as they play their song.  The USP of Lucazade is the energy the drink gives you so the advert ishigh energy with a lot of loud music and energetic activities going on such as climbing, skateboarding and running. The target audience of Lucozade are teenagers and young adults, i think it appeals to the target audience because everyone in the advert is around the age that it's targeted at and the music aand activities that are being done appeal to the age range targeted. This advert is attempting to make a brand as the advert is high energy and that is what Lucozade are trying to make itself known as. Lucozade also try to appeal to the head, and by making everything in their advert high energy yet everyone seem still so ful of energy and unexhausted it makes people who are low on energy more likely to buy the product. Lucozade's slogan is simply 'Yes', it is short, simple and straight to the point but itfits as saying Yes to something usually means your going to use some enegrgy and it is that which Lucozade are reffering to.


Google Chrome Advert

The Google Chrome advert is a successful advert in my opinion because it plays on peoples emotions and motherly/fatherly instincts. My main problem with this advert is that it doesn't really mention google chrome that much and if you didn't know what it was you wouldn't realise that the browser used in the video is actually what they're advertising and not Youtube or Gmail. Although Youtube and Gmail are both owned by Google so in a subtle way they are also advertising those two websites as well. The USP of Google Chrome is the speed of it so the moving between websites in the advert is almost instantaneous.  The target audience of Google Chrome are people whpo use the internet on a regular basis that need it to be quick and efficiant for their needs. I think this advert has been done so it succesfully shows what the target audience want, which are things such as rendering speeds and loading times, which in the advert are next to nothing. Google Chrome is also creating a brand here, as everything is clean, minimalist, straight to the point and fast. The slogan of Google Chrome is 'The web is what you make of it' the slogan is creative and stays loyal to the product but it is not memorable and is easily forgotten. The logo's of the Google related things shown in the advert are all displayed at the end.

Wednesday 7 September 2011

Memorable Adverts

Memorable Adverts
Malibu: Maliboom boom -


I find this advert memorable because the music is catchy and the dance they perform in the advertisement is memorable. It is also a humorous advert and intends to amuse the viewer.

Lucazade: Feeder's 'Buck Rogers' by The James Cleaver Quintet -

This advert is memorable because the music is catchy and enjoyable, the idea is original and new and it is something that people will discuss with their friends.

Fosters: Good Call! Haircut -

This advert is memorable because it has humorous content that can make people laugh, it is laid back and appeals to the male gender which is whom the product is targeted towards so it is successful in what it does.

Go Compare: Gio Compario, Coffee shop -

This advert is memorable for wrong reasons, the first time you hear it, it's catchy and an okay advert but after the fifth time it begins to annoy people to the point where they will change the channel to avoid it as it does get stuck in the person's head but instead of making them happily hum the tune it simply annoys them. Even though it has annoyed people it has also been successful and has gotten people to remember gocompare.com.

Cadbury: Eyebrows -

This advert is good because it is humorous and entertaining, it also went viral online and got millions of views and people did their versions of it, it became so well known that television shows would do parodies of it, one example being The friday night project. Although no chocolate is actually shown in the advert until the end when the logo is displayed,it has been a successful advert and is recognisable by millions of people.

Tuesday 5 July 2011

Music video questionaire results

We uploaded the survey we carried out to a group of teenagers. Below are the findings in chronological order:

Favourite Music Genre:
  1. RnB
  2. Indie
  3. Electro
  4. Grime
  5. Pop
  6. Rock
  7. Dubstep
  8. Rap

How often do you watch music videos?
  1. Daily
  2. Weekly
  3. Fortnightly

How do you consume music videos?
  1. Internet
  2. TV
  3. Mobile

Who do you watch music videos with?
  1. Alone
  2. Friends
  3. Family

Do you have to see a music video befoe you commit to purchase a song?
  1. No
  2. Depends
  3. Yes

How do you watch music videos?
  1. Home
  2. Work
  3. Friends
  4. Family

Order of Importance
  1. Music
  2. Story
  3. Comedy
  4. Popularity
  5. Dancing
  6. Special Effects
  7. Emotion
  8. Aspirational Lifestyle
  9. Fashion

Music Video Moodboard

Questionnaire Result Graphs



Friday 1 July 2011

Aardman Studios research

Aardman studios was founded in 1976 and began as a low budget project by Peter Lord and David Broxton. The two wanted to put their dream into action of creating animated motion pictures. The partnership had provided motions to the BBC for deaf children called "Vision On" which created Morph which was a simple clay character that is still used in an art programme on CBBC called "Smart".

Later in time Aardman produced many shorts for Channel 4 which included the "Conversation Pieces". At this point Aardman started hiring more animators. Three of these new animators made directional debut's with Aardman creating the "Lip Synch" series.

October 28 1999 was a very special day for Aardman studios as they had been signed a $250 million deal to create 5 feature films with DreamWorks (Now DreamWorks animation) which included Chicken Run. On 1 October 2006 just before the release of Flushed Away, The New York Times reported that due to creative differences DreamWorks animation and Aardman would not be extending their contract and the deal was officially terminated on January 30th 2007. Aardmans spokesperson, Arthur Sheriff stated "The business model of DreamWorks no longer suits Aardman and vice versa".

In April 2007 Aardman signed a three year deal with Sony Pictures Entertainment which was renewed in 2010. Aardman co-founder Peter Lord stated "We are all very excited by the potential and have a number of projects we are keen to bring to fruition with this new relationship. In June 2007 these ideas were released:
  • Arthur Christmas
  • The Pirates!
  • The Cat Burglars
  • And an untitled project involving Nick Park.
As well as being a huge contributor to the world of animation Aardman also provide generous resources and training to many young animators by providing awards in various animation festivals.

This article contains references from Wikipedia EN
Composed by Gary Spencer

Clay Animation Research

Clay animation is one of the many forms we see in todays stop motion animation. Clay is a good item to use in the formation of stop motion animation because it is deformable and can easily be changed from its original creation, also clay can be manually moved rather than acting as the actor would have to remember the position that they were in. In our stop motion ident for the childrens TV station "Cbeebies" we will be using plasticine clay in bright colours to attract the childs attention and seem child attention. Primary colours are more widely used in childrens programming rather than dull bland colours such as grey as primary colours are bright and attract the attention of the children.

In clay animation each item is sculpted, usually around a skeleton architecture. In our meeting we had many ideas of what we would be doing, these included the small "blob-like" creatures currently used on the Cbeebies idents or using a morph like creation. We would most likely be creating a centre object and have the action occuring around this centre item. We have not yet decided on what the centre object may be, we will come to this conclusion in a second meeting after each group member has conducted their research. If we were to go with the "blob-like" idea then the clay would take on a freeform motion where as the morph idea would involve using character motion where the character will be recognizable throughout the motion. An idea we looked in to during the meeting involved strata-cut animation which would involve slicing a loaf of clay in to various scenes and then moulding from that but we felt that would limit the amount of creativity we could put in to producing the ident and would not be suitable for the station we have decided to create for; Cbeebies.
-written by Gary Spencer

Wednesday 29 June 2011

Ident Proposal Letter Final

BTEC National
Park Hall Academy
Water Orton Road
Solihull
B36 9HF

Dear Sir or Madam,
I am writing to propose that I create a promotional ident for the media department at Park Hall Academy. The Ident will be created using stop motion animation and will represent the work done by the students who are part of the media department community at Park Hall Academy.
The primary target audience for the ident would be students from eleven to eighteen as they are the ones who will have to decide whether or not they wish to take the media subject. The secondary target audience will be parents and teachers who are usually from 35 - 47 because they are the responsible adults in charge of the children and will influence the child’s decision greatly. As the client of the ident is an educational facility there may be others who are not students or parents who will act as an audience, such as ofsted or guests to the school.
The storyline my group intend to use involves a mixture of iconic stop motion animation figures such as Morph and Pingu, this is so people of all ages will recognise the character and give their attention to the ident. Usually stop motion animation is aimed at small children but they are not our target audience so it may come across strange but we are aiming to represent the technique not the audience of it so if it is done well it will work to our favour. We will also use a lot of techniques used by the media to create this ident, such as the use of green screen, editing software, stop motion animation, imposed images, etc. Everyone in the group will take the footage gathered and edit it differently using our own views and opinions to create multiple idents, all of which suit the media industry and in turn the department.
The budget of the project isn’t much as we already have a lot of the stuff we will need available to us such as editing software, video cameras and a green screen. The only thing money will be needed for is the plasticine, aesthetics (googly eyes and coloured paper) and coloured printing used in creating the characters and the props that go along with them. We can cut back on this budget by removing the paper elements of it and making everything out of plasticine which may cost more in the plasticine but the added cost to plasticine will be removed from the cost of the paper and the printing and may become a cheaper option.
One issue for us is time restraints, we have discussed a variety of ways to cut down on time such as splitting up to do different parts of the project at the same time and then coming back together afterwards to briefly go over what the others have done. We have most of the equipment we will need nearby so travel will be no issue and won’t make an impact on the time constraint. Although the equipment we need is in high demand so the times it is available to us is limited and may drastically impact the time it takes to get the ident finished.
Other issues we may come across in creating this ident are things such as no being able to get enough shots as every shot is about 0.2 seconds of the film and if we do not get enough shots the footage will look jumpy and badly done. There is also the possibility of the camera shaking or something being in shot and none of us realising, these problems are easily overcome if the creation of the ident is done taking great care, we can also use certain pieces of equipment we have available to help stop minor problems that may occur, such as tripods that should stop the camera from shaking too much.
The technologies we will be using to put the entire thing together in a smoothly done way include the following programmes:
  • Power Director
  • Adobe Photoshop
We already have access to both of these programmes so having to use them will not affect the budget costs and obtaining them is no problem whatsoever so it won’t make much impact on the time constraints although using the programmes may as some members of the group aren’t as efficient with the programmes as others.
In our group we have discussed the time constraints issue and worked out how to most efficiently get everything done within the time limit that has been given, here is what we have come up with for the 20 hour period (5 hours per week):
2 Hours planning
1 Hour resource gathering
4 Hour resource creation
2 Hour set creation
4 Hour of actually producing the raw images of the stop motion
6 Hours editing
1 Hour review and Final edits

After that process everyone in the group will get together and decide who has the most professionally done ident and that ident will then get shown to a group of people who will be in our target audience (a focus group) and receive their feedback in the form of questionnaires. Once we have the results from the questionnaires we will gather up all the information to work out what the average opinion of the ident is and then we will have a group meeting on how we can use this information to improve our product and move on as a group. We will also meet up with the client to discuss the results and find out what they wish us to do or add to the ident to improve it or if it is fine the way it is.

Yours faithfully,
                    Daniel Gregory

Media Ident Pitch Final


Above is our pitch, if for some reason the iFrame is not workng, you can check it out here.
Unfortunately, that powerpoint doesn't work correctly when published to Google Docs, so here is a download for the powerpoint version, the idents themselves can be found on the shared drive on either the academy network or the VLE in the following location: W:\media studies\Teachers' Folders\Miss Raison\BTEC NAT 10-11\final animation

Tuesday 28 June 2011

Ident proposal letter first draft

BTEC National
Park Hall Academy
Water Orton Road
Solihull
B36 9HF

Dear sir or madam,
I am writing to propose that I create a promotional ident for the media department at Park Hall Academy. The Ident will be created using stop motion animation and will represent the work done by the students who are part of the media department community.
The primary target audience for the ident would be students from eleven to eighteen as they are the ones who will have to decide whether or not they wish to take the media subject. The secondary target audience will be parents and teachers because they are the responsible adults in charge of the children and will influence the child’s decision greatly.
The storyline my group intend to use involves a mixture of iconic stop motion animation figures such as Morph and Pingu, this is so people of all ages will recognise the character and give their attention to the ident. We will also use a lot of techniques used by the media to create this ident, such as the use of green screen, editing software, stop motion animation, imposed images, etc. Everyone in the group will take the footage gathered and edit it differently using our own views and opinions to create multiple idents, all of which suit the media industry and in turn the department.
The budget of the project isn’t much as we already have a lot of the stuff we will need available to us such as editing software, video cameras and a green screen. The only thing money will be needed for is the plasticine and aesthetics used in creating the characters and the props.
One issue for us is time restraints, we have discussed a variety of ways to cut down on time such as splitting up to do different parts of the project at the same time and then coming back together afterwards to briefly go over what the others have done. We have most of the equipment we will need nearby so travel will be no issue and won’t make an impact on the time constraint. Although the equipment we need is in high demand so the times it is available to us is limited and may drastically impact the time it takes to get the ident finished.
Other issues we may come across in creating this ident are things such as no being able to get enough shots as every shot is about 0.2 seconds of the film and if we do not get enough shots the footage will look jumpy and badly done. There is also the possibility of the camera shaking or something being in shot and none of us realising, these problems are easily overcome if the creation of the ident is done taking great care, we can also use certain pieces of equipment we have available to help stop minor problems that may occur, such as tripods that should stop the camera from shaking too much.
Yours faithfully,
                    Daniel Gregory

Friday 24 June 2011

Doctor Who's Child Bollards - Journalism Piece

Child shaped Bollards outside Plymouth's Compton Church of England Primary School  have been rejected by parents who claim that they are too scary and are "like something from dr.who".

The aim of the bollards were to make drivers slow down when entering an area with a school nearby.
Each bollard individually costs £350 each.

The idea was leaked to a local newsletter which made it's way into the hands of the parents and carers of the children that attened the school who then in turn complained in mass to the Plymoth City Council .

The city council came to this decision of Bollards due to the complaints that the roads near the school were dangerous.
One mother commented that she would like to see Zebra crossings and a lollypop man "because the roads are so busy".

The makers of the bollards remain 'proud' of their creations even though the school recieved the largest ammount of comments it had ever recieved for a consultation.

It is still unknown as to wether these bollards would work any differently to slowing down traffic than normal bollards which are cheaper.  It is currently unknown what they are actually going to do to slow down the traffic near the school, One thing is for sure, the Plymoth City Council are deffinetley rethinking the Dr.Who-esc Child Bollards.

Wednesday 15 June 2011

Strengths and weaknesses of idents


This is BBC 1's 2009 Christmas ident, i believe that it is a successful ident as it manages to advertise the channel, give across a christmas feel by using music, reindeer and scenery. It also advertises the programme dr.who which is shown on BBC 1 which will get the hype up for it and in turn make more people watch the programe which gets the channel more views. It also uses the circle to represent BBC 1 like other BBC 1 idents, the circle is a homage to the idents of old.


This is the 1993 children's channel's ident, i personally think that it isn't a very good isnt as i believe children wouldn't find it very interesting. It tries to be interesting for children by using effects, bright colours and music, which at the time of it's release probably would have worked but i think that in current times there isn't enough going on for it to grab someones attention and it could easily be ignored.They have updated their ident since this and It has incorporated some of the things i mentioned.


This is a MTV ident from 2007, i think it is succesful but also has it's faults. The good points about it is it expresses the 'feel' of the channel by the use of key words and its also colourful and eye catching, but on the flipside of that there are negative points too, such as the length, in itself it is too long but as a solution to that (which im unsure if they've done or not) they could edit it into a few smaller idents saying one word that represents the station then showing the logo, instead of showing multiple words.


This is the Channel 4 ident from 1982. I think this is a succesful ident as it has become iconic and it is so simple. It is also advanced for the time it was created and it's bright colours grab the eyes attention.


This is ITV 2's 2009 nail polish ident. I think it is succesful but has it's faults. Such as the audience targeted. It is clearly targetted at females which means most  potential male viewers will simply switch over because of the femanin vibe. Apart from that it is succesful at grabbing attention, is creative and is easy on the eyes.


This is Thames Television's 1970's ident, i think it is succesful because it is short, simple, shows the station and is goo rather advanced for the time it was created compared to some other idents from around the time.


This is Film 4's Car Chase Ident i think it is Successful because it grabs the eye of the watcher, displays what the channel is for and also uses a creative way of showing the '4' part of the Channel name by seperating the screen into different shots.


This is the Nicktoons Gear Ident which i think is both Succesful and Unsucessful because it attracts the attention of the viewer which is important for a childrens television programme but the gears part of the ident seems irelivant and doesnt really link to anything the channel has to offer.


This is Fiver's Station Ident that was created in 2010 i think that this is an Unsuccesful ident as i dont think it gives any kind of view into what the station is actually like.


This is Ant1's Sports Ident I think this is a Succesfull ident as it is eye grabbing, interesting, displays all the sports that will be shown on the channel in a creative way.

Tuesday 14 June 2011

Televisioin questionnaire results

Do you own a television?
13 Yes
How much tv on average do you watch in a day?
1 >1 Hour | 9 2-3 Hours | 3 3-4 hours
When are you most likely to watch television? (allowed to pick multiple answers)
1 Afternoon | 11 Evening | 10 Night
Are you a..
13 Teenagers
What is your favourite tv channel?
3 BBC1 | 2 E4 | 2 Channel 4 | 2 ITV | 1 BBC3 | 1 MTV | 2 Sky Sports
What is your favourite genre of programme?
4 Soap/Drama | 6 Comedy | 2 Sport | 1 Music

The sample had the following demographic features:
-British white ethnicity
-Teenagers
-Upper working class/lower middle class
-Students

In quantative terms i found that

Friday 10 June 2011

BBC1's Current Ident

A circle symbol was decided upon as the theme for the idents of BBC 1 since it was described as a 'symbol of togetherness', and also a 'nod' towards the channel's past, in particular the use of a globe logo for much of its history. All idents involve the basis of the action to be shown, be that footballers kicking a ball or children playing with flowers before the circle is shown to form and the BBC One logo animates onto the screen. The channel currently uses 15 idents that all use this theme they also have a vast variety of speical idents that user the theme but were made for a specific event, such as christmas or red nose day, or it coulf just simply be promoting the programme that comes on afterwards. The idents play once in every advertisment break and within 3 hours can be seen a total of 7 times, according to my calculations.

Thursday 9 June 2011

History of BBC1's idents.

With the advances in technology BBC 1 has updated their ident multiple times, one notable change is the move from black and white to colour. Another is when they got rid of the iconic globe in 1969 which returned again in 1985 and then in 2002 it disapeared again only to return in spirit in 2006. The first time the idents became coloured the channel established blue as their colour scheme, this changed to yellow then green and eventually settled on red which is the current established colour of BBC 1.

According to the bbc website "BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK, offering a wide range of high-quality programmes.
It should be the BBC's primary outlet for major UK and international events and it should reflect the whole of the UK in its output. A very high proportion of its programmes should be original productions."

Thursday 26 May 2011

Media Ident Pitch



Above is our pitch, if for some reason the iFrame is not workng, you can check it out here.

Unfortunately, that powerpoint doesn't work correctly when published to Google Docs, so here is a download for the powerpoint version, the idents themselves can be found on the shared drive on either the academy network or the VLE in the following location: W:\media studies\Teachers' Folders\Miss Raison\BTEC NAT 10-11\final animation

Thursday 19 May 2011

Purpose of a music video

The purpose of a music video
There are a few purposes of a music video, one of them being to increase the profits of a track another being the fact that you can’t just play music on tv and leave the audience watching a blank screen, so the music videos are devolved so the audience can watch something whilst listening to the track.
Music videos are also used to promote bands and songs, as clips of music videos are used in adverts on television and with the growing use of YouTube more and more bands are uploading there music videos onto the site. The music category on the site being one of the most viewed categories along with gaming.
Good music videos can do well to a bands fan-base, a good video can get people talking about it and telling their friends about it which in turn makes them watch it and tell even more people about it. A good example of this is Ok Go’s video for their song Here it goes again. This video has gained a large audience and has even been featured on television a number of time, the video itself is just one continuous shot of the band dancing on treadmills and it has inspired many people who have tried to spoof the video, re-create it or do a similar thing for something other than a music video such as Berocca who did an advert with people dancing on treadmills a lot like the music video.
In 1894, Edward Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song ‘The Little Lost Child’. Using a magic lantern (a 17th century projector), Thomas projected a series of still images on a screen simultaneous to live performances. This became a popular form of entertainment known as the illustrated song, the first step toward music video.
Then in 1926, many short musical films were produced. Vitaphone shorts featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing. Another early form of music video was one-song films called ‘promotional clips’ made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand.


Prop list & Shooting script

Prop List
Phone
Laptop
Backpack
4 Passport Photos of a Female
1 Passport Photo of a Male
Male Passport
Ipod
Earphones
Bottle

Shooting Script
Our video is about a young man who is feeling left out and feels sad being in modern society. Our video looks through life as a teenager in love with the struggles of modern communication methods and how he feels he cannot live communicating like this. This goes through many stages representing this and we finish on the social networking front. We feel the video we have planned represents the song well and that we are able to provide a meaningful song with a meaningful video.

Ident Pitch



Above is a presentation that helped us deliver our pitch to the class. This presentation was uploaded to Google documents so most of the images won't be working on the presentation above, as it isn't on the Academy's network, it is viewable in the following location on the Academy's network: Student Shared > Media > Teacher Folders > Miss Raison > ident presentation.ppt. Below is a hand out that we gave to every person who viewed us giving out the pitch, it gives some of the most basic and core parts of the presentation so that the viewers can remember them as the most important parts of the pitch.

Ident Proposal

Ident Proposal
I am creating an ident for the media department at Park Hall Academy to help promote it and get more students interested in what is going on within the department and to make students get involved with the things the department may be doing. I plan to create this ident by using stop motion animation, this involves making all the characters and props in the ident out of plasticene and then moving them around taking a photo every millimetre an object moves.  The target audience of this project are students from age 11 to 18 who go to Park Hall Academy and have an interest in the media department as well as students who are already involved in the media department’s activities.
To create this ident the items that will need to be required are:
-          Plasticene
-          A video editing programme
-          A photo editing programme
-          A camera
-          A green screen

Wednesday 18 May 2011

Sources

Source name
Source location
Info extracted
Relevance
Use
12 basic principles of animation
http://en.wikipedia.org/wiki/12_basic_principles_of_animation
Background research
Ident research
Used to help explain the basics of animation
Joseph Plateau
http://en.wikipedia.org/wiki/Joseph_Plateau
Background research
Ident research
Used to help give information on the historical figure Joseph Plateau
William Horner
http://en.wikipedia.org/wiki/William_George_Horner
Background research
Ident research
Used to help  give information on the historical figure William Horner
Emile Reynaud
http://en.wikipedia.org/wiki/Charles-%C3%89mile_Reynaud
Background research
Ident research
Used to help give information on the historical figure Emile Reynaud
Edward Muybridge
http://en.wikipedia.org/wiki/Eadweard_Muybridge
Background research
Ident research
Used to help give information on the historical figure Edward Muybridge
Thomas Edison
http://en.wikipedia.org/wiki/Thomas_Edison
Background research
Ident research
Used to help give information on the historical figure Thomas Edison
The Lumiere Brothers
http://en.wikipedia.org/wiki/Auguste_and_Louis_Lumi%C3%A8re
Background research
Ident research
Used to help give information on the historical figures that are the Lumiere brothers.
George Pal
http://en.wikipedia.org/wiki/George_Pal
Background research
Ident research
Used to help give information on the historical figure George Pal.
Stop motion animation
http://en.wikipedia.org/wiki/Stop_motion#Stop_motion_in_television
Background research
Ident research
Used to help find out more information on stop motion animation
Park Hall Academy Logo
http://www.parkhall.org
Image
Visual aid
Used to help represent Park Hall Academy
Station Identification
http://en.wikipedia.org/wiki/Station_identification
Background research
Ident research
Used to give information on the difference between idents in different countries
Living Room
designrumahku.com
Green Screen Image
Visual Effect
Used to make it look like the characters are inside a living room
Television
digitalfirst.co.uk
Green Screen Image
Visual Effect
Used to make it look like the characters are watching TV.
Family guy
image
http://tvshownews.org/wp-content/uploads/2010/12/Family-Guy.jpg
Image
Visual aid
Used to help represent TV animation.
Cartoon Network Ident
http://i.ytimg.com/vi/qWjt5WXQdqw/0.jpg
Image
Visual aid
Used to help represent animation in Channel idents.
Pixar Ident
http://web.lincoln.k12.mi.us/Buildings/Hs/nuzzo/web0809/Pixar.jpg
Image
Visual aid
Used to help represent animation in cinema
Tetley tea men
advert
http://img.metro.co.uk/i/pix/2010/06/30/article-1277918869774-0A458409000005DC-977854_636x369.jpg
Image
Visual aid
Used to help represent animation in adverts
I lived on the moon – Kwoon
Music video
http://www.youtube.com/watch?v=xTysF1E4Ft0&feature=player_embedded
Music video
Visual aid
Used to help represent animation in music videos
Flowers game
image
http://t3.gstatic.com/images?q=tbn:ANd9GcQM8HzLPBQ6xoMb3BVBNV0o_J6kf2qz0zg_J6iQMleNGiTOorbZ&t=1
Image
Visual aid
Used to help represent animation in video games