Ident Analysis

Ident/ Channel	Length and format	Type of sound (describe it – diegetic/non-diegetic)	Target audience	Setting/props characters              no. of characters
Pixar Ident	10 seconds	Diegetic sound Squeaks and sound effects	People who want to see a Pixar movie (mainly children between the age of 4 to 12)	The props that appear are the letters P, I, X, A and R which are lined up to make the word Pixar. The only character is a lamp who squishes the I.
DreamWorks Ident	21 seconds	Non-Diegetic sound Mood music	People who want to see a DreamWorks movie (mainly children between the age of 4 and 12)	It is set in a blue sky with white clouds and there is a crescent moon. The only character is a boy with a fishing rod who fly’s up to the moon using balloons which them pop to create the word DreamWorks
BBC 3 ‘Magic Number’ Ident (2003-2008)	14 seconds	Diegetic Sound Music Represented coming from the characters	People who watch BBC 3 (mainly people between the age of 16 and 40)	It is set in a dark room with the word THREE inside it. There are 19 Characters who are around and on the word ‘THREE’ they are all singing the song ‘3 is a magic number’
BBC 1 Ident ‘Hippos’	30 seconds	Non-Diegetic Sound            Mood Music	People who watch BBC 1 (a vast variety of people but mainly from the age 12 to 50)	It is set in an African Lake. There are lots of hippos swimming around underwater, the number of hippos is uncertain. At the end some of the hippos swim in a circle around the BBC One logo.
Ceebeebies Ident         ‘Dance’ (2004)	15 seconds	Non-Diegetic Sound            Mood Music	Children that watch Ceebeebies (aged between 3 and 6)	The Background of the Ident resembles a lava lamp.                 The characters are two yellow blobs that ‘dance’ with each other.
E4 ‘Coloured Block’ Ident	16 Seconds	There are both Diegetic Sounds There are two main sounds, the channel 4 blocks logo smashing and the noises the e4 logo’s make.                And Non-Diegetic Sounds           When the E4 logo’s start jumping around, music starts.	People who watch E4 (usually aged between 13 and 33)	The Background of this Ident is completely black and it starts off like the Old Channel 4 Ident’s with a number 4 made of coloured blocks.               The 4 then falls over and shatters into pieces, the pieces all turn into E4 logos that jump around.
‘The Simpsons’ Sky 1 Ident	28 Seconds	Diegetic Sound  All the sound in the Ident is being made by the characters or objects in it	People who watch Sky 1 (Usually from age 10 to 40)	The setting is in the Simpsons world, it starts off in the Simpsons home, on a street and then a hospital looking place.                    The Characters that are in it are, Lisa, Maggie, Homer, Marge, Bart, Santa’s Little Helper, Itchy and Scratchy.

This is some of the reaserch i have done for my group for a project, the project being we have to create an Ident for the media department at Park Hall Academy. The rest of my group are Gary, Jordan and  Jack.