Adjudication

One adjudication that has interested me is the Adjudication on Bethesda Softworks, i am interested in this adjudication as i am familiar with the company as i fit in with their target audience. They recieved an adjudication on a poster for a video game that recieved 41 complaints. The poster showed the head and shoulders of a man who's head was painted black and white and he appeared to be shouting or screaming at the viewer. Text, that quoted a review of the game, stated "SICK TWO FINGERS UP AT SHOOTER CONVENTIONS". Forty complainants, challenged whether the ad was likely to cause fear and distress to children, because some posters were placed near schools and nurseries and four complainants, who found the ad offensive, challenged whether it was suitable for public display. The ASA reviewed the advert and decided that the advertisment must not appear again in it's current form.