The two adverts i have chosen to compare are the Lucozade Energy 'Feeder's ''Buck Rogers'' by The James Cleaver Quintet' Advert and the Google Chrome 'Dear Sophie' Advert. These adverts have been chosen because i think they are both good adverts and can make an impact on someone.
Lucozade Advert
The Lucozade advert is in my personal opinion a successful advert and this is all to do with the song they have used. They have used this song in many ways to get lucozade seen, one of these ways involved sending bottles of lucozade and exercise bikes to people in the Youtube community and asking them to cover the song in their own style trying to make it go viral and succeeding as the comments section in the official advert contain comments such as 'I came here because of Brett Domino.' The said 'Brett Domino' being one of the people lucazade sent things to, his cover can be seen below. They have also used a unique idea, for the advert, the idea being the band are traveling around the streets as they play their song. The USP of Lucazade is the energy the drink gives you so the advert ishigh energy with a lot of loud music and energetic activities going on such as climbing, skateboarding and running. The target audience of Lucozade are teenagers and young adults, i think it appeals to the target audience because everyone in the advert is around the age that it's targeted at and the music aand activities that are being done appeal to the age range targeted. This advert is attempting to make a brand as the advert is high energy and that is what Lucozade are trying to make itself known as. Lucozade also try to appeal to the head, and by making everything in their advert high energy yet everyone seem still so ful of energy and unexhausted it makes people who are low on energy more likely to buy the product. Lucozade's slogan is simply 'Yes', it is short, simple and straight to the point but itfits as saying Yes to something usually means your going to use some enegrgy and it is that which Lucozade are reffering to.
Google Chrome Advert
The Google Chrome advert is a successful advert in my opinion because it plays on peoples emotions and motherly/fatherly instincts. My main problem with this advert is that it doesn't really mention google chrome that much and if you didn't know what it was you wouldn't realise that the browser used in the video is actually what they're advertising and not Youtube or Gmail. Although Youtube and Gmail are both owned by Google so in a subtle way they are also advertising those two websites as well. The USP of Google Chrome is the speed of it so the moving between websites in the advert is almost instantaneous. The target audience of Google Chrome are people whpo use the internet on a regular basis that need it to be quick and efficiant for their needs. I think this advert has been done so it succesfully shows what the target audience want, which are things such as rendering speeds and loading times, which in the advert are next to nothing. Google Chrome is also creating a brand here, as everything is clean, minimalist, straight to the point and fast. The slogan of Google Chrome is 'The web is what you make of it' the slogan is creative and stays loyal to the product but it is not memorable and is easily forgotten. The logo's of the Google related things shown in the advert are all displayed at the end.
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