Ident Proposal Letter Final

BTEC National

Park Hall Academy

Water Orton Road

Solihull

B36 9HF

Dear Sir or Madam,

I am writing to propose that I create a promotional ident for the media department at Park Hall Academy. The Ident will be created using stop motion animation and will represent the work done by the students who are part of the media department community at Park Hall Academy.

The primary target audience for the ident would be students from eleven to eighteen as they are the ones who will have to decide whether or not they wish to take the media subject. The secondary target audience will be parents and teachers who are usually from 35 - 47 because they are the responsible adults in charge of the children and will influence the child’s decision greatly. As the client of the ident is an educational facility there may be others who are not students or parents who will act as an audience, such as ofsted or guests to the school.

The storyline my group intend to use involves a mixture of iconic stop motion animation figures such as Morph and Pingu, this is so people of all ages will recognise the character and give their attention to the ident. Usually stop motion animation is aimed at small children but they are not our target audience so it may come across strange but we are aiming to represent the technique not the audience of it so if it is done well it will work to our favour. We will also use a lot of techniques used by the media to create this ident, such as the use of green screen, editing software, stop motion animation, imposed images, etc. Everyone in the group will take the footage gathered and edit it differently using our own views and opinions to create multiple idents, all of which suit the media industry and in turn the department.

The budget of the project isn’t much as we already have a lot of the stuff we will need available to us such as editing software, video cameras and a green screen. The only thing money will be needed for is the plasticine, aesthetics (googly eyes and coloured paper) and coloured printing used in creating the characters and the props that go along with them. We can cut back on this budget by removing the paper elements of it and making everything out of plasticine which may cost more in the plasticine but the added cost to plasticine will be removed from the cost of the paper and the printing and may become a cheaper option.

One issue for us is time restraints, we have discussed a variety of ways to cut down on time such as splitting up to do different parts of the project at the same time and then coming back together afterwards to briefly go over what the others have done. We have most of the equipment we will need nearby so travel will be no issue and won’t make an impact on the time constraint. Although the equipment we need is in high demand so the times it is available to us is limited and may drastically impact the time it takes to get the ident finished.

Other issues we may come across in creating this ident are things such as no being able to get enough shots as every shot is about 0.2 seconds of the film and if we do not get enough shots the footage will look jumpy and badly done. There is also the possibility of the camera shaking or something being in shot and none of us realising, these problems are easily overcome if the creation of the ident is done taking great care, we can also use certain pieces of equipment we have available to help stop minor problems that may occur, such as tripods that should stop the camera from shaking too much.

The technologies we will be using to put the entire thing together in a smoothly done way include the following programmes:

• Power Director
• Adobe Photoshop

We already have access to both of these programmes so having to use them will not affect the budget costs and obtaining them is no problem whatsoever so it won’t make much impact on the time constraints although using the programmes may as some members of the group aren’t as efficient with the programmes as others.

In our group we have discussed the time constraints issue and worked out how to most efficiently get everything done within the time limit that has been given, here is what we have come up with for the 20 hour period (5 hours per week):

2 Hours planning

1 Hour resource gathering

4 Hour resource creation

2 Hour set creation

4 Hour of actually producing the raw images of the stop motion

6 Hours editing

1 Hour review and Final edits

After that process everyone in the group will get together and decide who has the most professionally done ident and that ident will then get shown to a group of people who will be in our target audience (a focus group) and receive their feedback in the form of questionnaires. Once we have the results from the questionnaires we will gather up all the information to work out what the average opinion of the ident is and then we will have a group meeting on how we can use this information to improve our product and move on as a group. We will also meet up with the client to discuss the results and find out what they wish us to do or add to the ident to improve it or if it is fine the way it is.

Yours faithfully,

                    Daniel Gregory