Wednesday 15 June 2011

Strengths and weaknesses of idents


This is BBC 1's 2009 Christmas ident, i believe that it is a successful ident as it manages to advertise the channel, give across a christmas feel by using music, reindeer and scenery. It also advertises the programme dr.who which is shown on BBC 1 which will get the hype up for it and in turn make more people watch the programe which gets the channel more views. It also uses the circle to represent BBC 1 like other BBC 1 idents, the circle is a homage to the idents of old.


This is the 1993 children's channel's ident, i personally think that it isn't a very good isnt as i believe children wouldn't find it very interesting. It tries to be interesting for children by using effects, bright colours and music, which at the time of it's release probably would have worked but i think that in current times there isn't enough going on for it to grab someones attention and it could easily be ignored.They have updated their ident since this and It has incorporated some of the things i mentioned.


This is a MTV ident from 2007, i think it is succesful but also has it's faults. The good points about it is it expresses the 'feel' of the channel by the use of key words and its also colourful and eye catching, but on the flipside of that there are negative points too, such as the length, in itself it is too long but as a solution to that (which im unsure if they've done or not) they could edit it into a few smaller idents saying one word that represents the station then showing the logo, instead of showing multiple words.


This is the Channel 4 ident from 1982. I think this is a succesful ident as it has become iconic and it is so simple. It is also advanced for the time it was created and it's bright colours grab the eyes attention.


This is ITV 2's 2009 nail polish ident. I think it is succesful but has it's faults. Such as the audience targeted. It is clearly targetted at females which means most  potential male viewers will simply switch over because of the femanin vibe. Apart from that it is succesful at grabbing attention, is creative and is easy on the eyes.


This is Thames Television's 1970's ident, i think it is succesful because it is short, simple, shows the station and is goo rather advanced for the time it was created compared to some other idents from around the time.


This is Film 4's Car Chase Ident i think it is Successful because it grabs the eye of the watcher, displays what the channel is for and also uses a creative way of showing the '4' part of the Channel name by seperating the screen into different shots.


This is the Nicktoons Gear Ident which i think is both Succesful and Unsucessful because it attracts the attention of the viewer which is important for a childrens television programme but the gears part of the ident seems irelivant and doesnt really link to anything the channel has to offer.


This is Fiver's Station Ident that was created in 2010 i think that this is an Unsuccesful ident as i dont think it gives any kind of view into what the station is actually like.


This is Ant1's Sports Ident I think this is a Succesfull ident as it is eye grabbing, interesting, displays all the sports that will be shown on the channel in a creative way.

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