Ident proposal letter first draft

BTEC National

Park Hall Academy

Water Orton Road

Solihull

B36 9HF

Dear sir or madam,

I am writing to propose that I create a promotional ident for the media department at Park Hall Academy. The Ident will be created using stop motion animation and will represent the work done by the students who are part of the media department community.

The primary target audience for the ident would be students from eleven to eighteen as they are the ones who will have to decide whether or not they wish to take the media subject. The secondary target audience will be parents and teachers because they are the responsible adults in charge of the children and will influence the child’s decision greatly.

The storyline my group intend to use involves a mixture of iconic stop motion animation figures such as Morph and Pingu, this is so people of all ages will recognise the character and give their attention to the ident. We will also use a lot of techniques used by the media to create this ident, such as the use of green screen, editing software, stop motion animation, imposed images, etc. Everyone in the group will take the footage gathered and edit it differently using our own views and opinions to create multiple idents, all of which suit the media industry and in turn the department.

The budget of the project isn’t much as we already have a lot of the stuff we will need available to us such as editing software, video cameras and a green screen. The only thing money will be needed for is the plasticine and aesthetics used in creating the characters and the props.

One issue for us is time restraints, we have discussed a variety of ways to cut down on time such as splitting up to do different parts of the project at the same time and then coming back together afterwards to briefly go over what the others have done. We have most of the equipment we will need nearby so travel will be no issue and won’t make an impact on the time constraint. Although the equipment we need is in high demand so the times it is available to us is limited and may drastically impact the time it takes to get the ident finished.

Other issues we may come across in creating this ident are things such as no being able to get enough shots as every shot is about 0.2 seconds of the film and if we do not get enough shots the footage will look jumpy and badly done. There is also the possibility of the camera shaking or something being in shot and none of us realising, these problems are easily overcome if the creation of the ident is done taking great care, we can also use certain pieces of equipment we have available to help stop minor problems that may occur, such as tripods that should stop the camera from shaking too much.

Yours faithfully,

                    Daniel Gregory